Foundation
Brand system
Logos
Download Logos
Favicon
180×180
48 · 32 · 16px
Inman Brand Guidelines
Browser tab
Download Favicon
Colors
Bright Blue
Hex: #0a84ff
RGB: 10, 132, 255
CMYK: 75, 47, 0, 0
HSB: 210.12, 96.08, 100
Dark Blue
Hex: #161a48
RGB: 22, 26, 72
CMYK: 100, 96, 39, 43
HSB: 235.2, 69.44, 28.24
Red
Hex: #ff0a0a
RGB: 255, 10, 10
CMYK: 0, 100, 100, 0
HSB: 0, 96, 100
Typography
Display — HEX Franklin Bold
Real estate
starts here.
Weights
Aa
Regular
Aa
Medium
Aa
SemiBold
Aa
Bold
Body — HEX Franklin Regular
Inman is the leading real estate news source for agents, Realtors, and brokers. Online news, magazines, and continuing education keep you informed.

Semibold for emphasis. Always pair display type with adequate white space to let headings breathe.
Download HEX Franklin
Secondary typeface
Display — Harriet Display Bold
Real estate
starts here.
Italic — Harriet Display Bold Italic
Real estate
starts here.
Weights
Aa
Regular
Aa
Regular Italic
Aa
Medium
Aa
Medium Italic
Aa
Bold
Aa
Bold Italic
Usage
✓
Use Harriet Display for editorial headlines, feature stories, and long-form content where a serif voice adds depth.
✓
Pair with HEX Franklin for UI elements, labels, and supporting copy to create contrast between serif and sans-serif.
✗
Don't use Harriet Display for product UI, navigation, or data-heavy contexts — HEX Franklin only in those cases.
Download Harriet Display
Impact typeface
Display — Tungsten Bold
Real estate
starts here.
Weights
Aa
Bold
Usage
✓
Use Tungsten for high-impact headlines, event branding, and promotional materials where a bold condensed voice is needed.
✗
Don't use Tungsten for body copy, product UI, or long-form content — pair with HEX Franklin or Harriet Display instead.
Download Tungsten
Developer guide
Inman
Color Palette
Bright Blue
Primary
#0a84ff
Dark Blue
Secondary
#161a48
Red
Accent
#ff0a0a
Font
Aa
HEX Franklin
Headline
Aa
HEX Franklin
Body
Aa
Harriet Display
Editorial
Aa
Tungsten
Impact
Download design.md